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Advice to Entrepreneurs


David Avery, President of Powderfinger Promotions, discusses his background in music and business, from his childhood in a Pentecostal family in California, to pursuing a Doctorate in Musicology, to his accidental founding of Powderfinger. Since being founded in October 1994, Powderfinger has come to be regarded as a top indie radio promoter and publicity firm with ties across North America. Powderfinger has experienced success with radio promotion, publicity, and tour support via traditional and new media. Powderfinger has relationships with over 600 College, AAA, Americana, Jazz, and Jamband stations across the U.S. and Canada, and hundreds of press contacts. Powderfinger was also voted the College Radio Promoter of the Year for 2007 & 2008 at the New Music Awards. They also promoted the #1 Jazz Albums of the year at CMJ for 2006, 2007 and 2008.

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