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Business Branding

Brand name is not only specific to big companies, but any business organization can have its own brand name. Your brand name should say a lot about you and your business. A carefully built brand is worth more in actual dollars than all the tangible assets put together and is what will reap monetary rewards when you are ready to sell your company. The first thing you have to do is decide how you want people to perceive your business, and then figure out what you have to do to get there.

There will be a lot of controversy over what makes a good business name. Everybody think that names should be informative, so customers know immediately what your business is. Some believe that names that come from made-up words, which are more memorable than names that use real words. But others think that most of these kinds of names are eminently forgettable. In reality, any type of name can be effective if it's backed by the appropriate marketing strategy.

Before you start thinking up names for your new business try to define the qualities that you want your business to be identified with. A company’s name says a lot about a company. It is one area when it comes to branding that you don't want to make a mistake.
Use these following resources to assist you in developing your company name.

Create your business name and put it for the testing.

Company name should have a common thread that leads to the core of the business. Your job is to choose a name that will help your marketing efforts. Once you have chosen a name it is time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients. The same marketing energy that you use to develop your business name needs to flow throughout all integral parts of your business. It is not as difficult as it sounds, but you do want to spend some time doing it.

A Naming Dictionary
A name or symbol used to identify a seller's goods or services, and to differentiate them from those of competitors. Because a brand identifies a product's or service's source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand.

Business Plan to Help Name Your Company
A good business plan defines your product or service, your customers, your competition and your business category. It outlines goals for short- and long-term growth and identifies attributes that will allow your business to be competitive and successful. Elements in your business plan form the framework for a brand strategy and lead to critical issues to consider when determining a name.


Is Someone Hijacking Your Name?

Before you name, it is necessary that you want to ensure that you are not infringing on an existing trademark. And after you name, you want to know if someone’s infringing on you. Sign up for alerts and conduct searches.

Change in the business name

Your business name is crucial to your overall marketing effort. Even if you've been in business for several years, it's not too late to look again at your business name. If you make the change carefully, your faithful clients will follow you and most will be very happy that you chose a new name that they could relate to and clearly understand.
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  1. avatar
    Agatha says
    17 Oct 13, 10:12pm

    great article. it helped.

    (reply)

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