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CEO of iCAN International talks Facebook Like Cash

Marketing wizard and CEO of iCAN International Jon Forrest spoke at the Entrepreneur 21 conference regarding his company’s new Facebook app “Like Cash.” The application brings marketing and Facebook likes to a new level and promises to be an important marketing strategy for businesses worldwide. The application works by rewarding visitors to a company’s site with a cash voucher in exchange for a Facebook like. Those who share the company’s page with friends and family members will also receive a like cash voucher should their contacts like the page. As Facebook has become a powerful force in marketing, the new application promises unlimited potential. Many companies, businesses and retailers understand the importance of building a Facebook network, but often don’t have the means of attracting new visitors. “Like Cash” vouchers may prove to be one of the most successful marketing strategies available for business owners on a global scale.

“This is way beyond a coupon. It is client acquisition.”

Companies find that Facebook is one of the most valuable marketing tools available at their disposal. By sharing information on a company’s Facebook wall, fans will instantly receive the post on their personal Facebook page. This shares the information with everyone networked with the Facebook fan. The ease of a post going viral and the limitless potential for advertising is remarkable. Perceptive business owners quickly understand and implement the power of Facebook marketing into their advertising campaigns and strategies.
Jon Forrest’s company handles the backend of the program as well as implements the marketing strategy for clients. During his interview, Forrest stated the program is ready to market as it is in production.

Describing the application as a friendlier way to invite new clients to visit the Facebook page, Forrest said the entire process from clicking the Facebook page, allowing the “Like Cash” application and sharing information takes less than 35 seconds. Additionally, clients have an incentive to visit the Facebook page, browse around and find out more about the company.

Forrest concluded his message by encouraging entrepreneurs to define their own set of core principles regarding their vision and never letting go. He stated, “Your product mix may change, the business that you get involved in may change and you may find yourself doing things that are very different from what you used to do. But if those core principles are true for you, and if you hold to them; it will always work out in the long run.”


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