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Getting your First Customer

The early stages of a business call for a fresh customer database. Through smart efforts, an entrepreneur can gain one. Local newspaper ads, press releases, website ads, banners, graphic designs, flyers etc… can help. However, creating the first list of customers who will actually shell out their financial resources for the products and services is a demanding task. Investors will be more interested in financing the business only when an entrepreneur can prove that he has a faithful customer following for an initial support of his business.

First customers for a business are critical because they can validate a market for the products and services offered by the entrepreneur. They also provide a leverage for the business by giving genuine testimonials.
The first set of customers is known as a 'warm market'. The warm market includes family, friends, debtors, creditors, former employees, office subordinates, attorneys etc.

If an entrepreneur can tap these resources, it is a good sign for a great start. There are some effective ideas to get started. Announcing the business to the first set of customers is a good idea. Special discount can be offered to them as well. With the help of the Internet, it is easy to connect with other businessmen or professional contacts. Sharing business ideas with trustworthy people will be beneficial.

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