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How to Brand and Market your new Product !

Background:
Noticeably, if you plan on buying a product or goods in the market, the market price should be paid. In order to maximize your return, you wish to buy “low” and sell “high”, e.g I a business women, am buying cloches form Dubai and come with it to South Sudan, on my way I have to buy taxes until it reaches South Sudan, so I have to get return. In a competitive market, there would many other buyers trying to buy such a Product or goods and there would be potential sellers of similar businesses to attract your investment dollars. As a result of the competitive bidding process, the price paid for that business would be the fair market price.

Objectives:
Following my discussion, you will:
- Be aware of the various multiples that can be used or strategies
- Have a framework for reconciling results from different strategy

Important Points
No particular methodology should be relied on. Many strategy or techniques should be used so that the price that each gives can be checked against that yielded by another technique. If there is wide disparity amongst results, this could be due to improper computation, improper assumptions.
Summary:
Marketing for new product of a differentiated product is no easy task. I focused on the “multiple” product or technique, specifically a multiple of sustainable earnings. Multiples of different metrics can also be used.

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