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Importance of Business Mission Statement | USGEA

A mission statement is a key tool that can be as important as your business plan. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. The mission statement signifies what your business is all about to your customers, employees, suppliers and the community. It captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them.

The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business. The mission statement communicates the business's core ideology and visionary goals, generally consisting of the following three components:

  1. Core purpose of the business
  2. Core values to which the business is committed
  3. Goals the business will pursue to fulfill its mission

The firm's core values and purpose constitute its core ideology and remain relatively constant. The core ideology is not created in a mission statement; rather, the mission statement is simply an expression of what already exists. Things may change over time, but the underlying ideology remains constant.

Vision and mission statements are meant to help guide the business, not to lock you into a particular direction. As your company grows and as the competitive environment changes, your mission may require change to include additional or different needs fulfilled, delivery systems, or customer groups. With this in mind, your vision and mission should be revisited periodically to determine whether modifications are desirable.

Following are the few tips to make your mission statement the best it can be:

  1. Give separate time to work on your mission statement.
  2. Writing mission statements is not a short process. It takes time to come up with language that simultaneously describes an organization's heart and soul and serves as an inspirational beacon to everyone involved in the business.

  3. Involve people connected to business.
  4. Even if you are a sole proprietor, it helps to get at least one other person's ideas for your mission statement. Other people can help you see strengths, weaknesses. If you have no partners or investors to include, consider knowledgeable family members and close friends, employees or accountants. Be sure, however, to pick only positive, supportive people who truly want to see you succeed.

  5. Brainstorm.
  6. Stimulate ideas by looking at sample mission statements and thinking about or discussing the questions in the previous section. Consider every idea, no matter how silly it sounds.  If you're working with a group, use a flip chart to record responses so everyone can see them. Once you have finished brainstorming, ask everyone to write individual mission statements for your business. Read the statement, select the best bits and pieces, and fit them together.

  7. Plan for the date and be prepared
  8. Set aside time to meet with the people who'll be helping you. Write a list of topics to discuss or think about. Find a quiet, comfortable place away from phones and interruptions. If you have several people involved, be equipped with refreshments, extra lists of topics, paper and pencils because not everyone understand what a mission statement is about, explain its meaning and purpose before you begin.

Once your mission statement is complete, start spreading the word! You need to convey your mission statement to others inside and outside the business to tell everyone you know where you are going and why. Post it in your office, where you, employees and visitors can see it every day.

A mission statement is a key tool that can be as important as your business plan. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. The mission statement signifies what your business is all about to your customers, employees, suppliers and the community. It captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them.

The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business. The mission statement communicates the business's core ideology and visionary goals, generally consisting of the following three components:

  1. Core purpose of the business
  2. Core values to which the business is committed
  3. Goals the business will pursue to fulfill its mission

The firm's core values and purpose constitute its core ideology and remain relatively constant. The core ideology is not created in a mission statement; rather, the mission statement is simply an expression of what already exists. Things may change over time, but the underlying ideology remains constant.

Vision and mission statements are meant to help guide the business, not to lock you into a particular direction. As your company grows and as the competitive environment changes, your mission may require change to include additional or different needs fulfilled, delivery systems, or customer groups. With this in mind, your vision and mission should be revisited periodically to determine whether modifications are desirable.

Following are the few tips to make your mission statement the best it can be:

  1. Give separate time to work on your mission statement.
  2. Writing mission statements is not a short process. It takes time to come up with language that simultaneously describes an organization's heart and soul and serves as an inspirational beacon to everyone involved in the business.

  3. Involve people connected to business.
  4. Even if you are a sole proprietor, it helps to get at least one other person's ideas for your mission statement. Other people can help you see strengths, weaknesses. If you have no partners or investors to include, consider knowledgeable family members and close friends, employees or accountants. Be sure, however, to pick only positive, supportive people who truly want to see you succeed.

  5. Brainstorm.
  6. Stimulate ideas by looking at sample mission statements and thinking about or discussing the questions in the previous section. Consider every idea, no matter how silly it sounds.  If you're working with a group, use a flip chart to record responses so everyone can see them. Once you have finished brainstorming, ask everyone to write individual mission statements for your business. Read the statement, select the best bits and pieces, and fit them together.

  7. Plan for the date and be prepared
  8. Set aside time to meet with the people who'll be helping you. Write a list of topics to discuss or think about. Find a quiet, comfortable place away from phones and interruptions. If you have several people involved, be equipped with refreshments, extra lists of topics, paper and pencils because not everyone understand what a mission statement is about, explain its meaning and purpose before you begin.

Once your mission statement is complete, start spreading the word! You need to convey your mission statement to others inside and outside the business to tell everyone you know where you are going and why. Post it in your office, where you, employees and visitors can see it every day.

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