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Jeans Business Success Stories

The word 'Jeans' is often related to youthful women with toned and perfect bodies who can fit into an array of types, ranging from low waist to skinny jeans. However, this is not always the case. Women who have less than perfect bodies face difficulties fitting into jeans provided by many manufacturers. Big bellies and pouchy tummies can often pose as a problem while shopping for jeans.
Lisa RudesSandel had tried different types of exercises and work-outs to flatten her stomach, but to no avail. She was often compelled to buy jeans that were bigger in size. Hence, she knew the experience first-hand.  Lisa never complained. Instead, she collaborated with her sister to start a company called Not Your Daughter’s Jeans. The company creates jeans for women over 40, particularly for those with womanly bodies.

The name was suggested by her father. Interestingly, she is the daughter of the founder of a popular women’s denim and sportswear label (St. Germain). Rudes-Sandel jeans line is not for the perfectly proportioned women, but for the women with imperfect body coordinates. Generating more than $50 million in sales, the company is a family operated business. Her husband takes care of the international division. She rose to fame with the patent of Tummy Tuck Jeans, designed to flatten the belly, and offer women a comfortable fit.

Her jeans are not designed to make changes in the stomach line; it rather focuses on giving comfort to the woman with extra Lycra on the fabric. The jeans are sold at the top department stores. Lisa RudesSandel has brought a change in the fashion market with her innovative idea.

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