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Joe Kintzler, CEO/Founder of PitchEngine.com

In this video, Joe Kintzler, the CEO/Founder of 'PitchEngine.com', a website that allows easier accessibility for brands, companies, businesses, and organizations to become more noticed and recognized on social networking sites and search engines, such as 'Facebook.com' and the search engine 'bing.com'.

Joe Kintzler is a former Journalist, but now he devotes his career to his entrepreneur website, 'PitchEngine.com'.

In the beginning he was a 'PR Pro' and Journalist, and he had identified many problems and flaws in the ways that other Journalists and 'PR Pros' communicated with one another, and saw this as a field for improvement.

So, he began blogging about topics such as public relations, social media, and how people and companies were inadequately using these tools, and taking full advantage of their capabilities on a social networking site called 'Ning.com'. After he began his blog, he noticed all of the interests that people took in it, and decided to launch a business that allowed brands to better interact with the costumer.

He described his site as a site that 'listens for trends' and finds 'things that people who searched your brand also searched for', allowing marketers a slight glimpse into the consumer mind, so that they can take full advantage of marketing strategies.

Later, he compares traditional marketing skills versus the ever-growing trend of social-networking marketing, and how for the best result, a brand must take bits and pieces from each and tailor his own marketing strategy according to his brand and his costumer's needs.

He shows the advantages of social networking sites such as 'MySpace.com' and 'Facebook.com' and how brands must take advantage of the ability to reach and touch so many people, and learn more about their needs and their wants.


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