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Making Use of the Five Senses in Selling Products

Making Use of the Five Senses in Selling Products

http://www.youtube.com/watch?v=rML6MaejNLs

As you know all business companies try to improve their products to reach customers satisfaction and this is an excellent way of developing the business , but we need to know how we can sell these products by convincing customers . Therefore , today, I will talk about how can you convince customers in order to buy your products . As we know, People judge things by their five senses and if there are more senses which are involved in buying products then the decision will be easier for buyers . These senses are sight , hearing , smelling , tasting , and touching . These five senses are very important in dealing with different customers . Some customers are more like to judge things by looking at the products or the pictures of that products , that means they concentrate on sight more than hearing or other senses . On the other hand , other customers concentrate on products that they heard about by any means and so on .
The best way to encourage a purchase is to let the buyer see, feel, taste, hear, or smell the product before buying .
In any buying and selling, the five important senses are required. They are the buying and selling signals, depending on the products or services render. Through sight or visual is the easier and fastest means to sell.
Delicious food is taken by smell and taste. You can never explain the smell of durian, until you have one in hand. Seeing a beautiful dress is nice but without touching its fabric, the lady might not buy it. All tangible products are sold through sight, smell, taste and touch, which I consider as easy transaction sales. However intangible product like life insurance cannot be sold by the above four senses, except through voice by talking, visualizing, discussing, debating, arguing and listening.
Once you are aware of which system your customers are using you can speak to them in their language using visual terminology, such as, ‘That looks great!’ ‘What a bright idea.’ Or, ‘I see what you mean.’ (Visual thinkers also speak a little faster, their breathing is shallow and they make many hand gestures during conversation. All of these things can be subtly paced to encourage trust.)
Auditory thinkers spend a lot of time looking down and to their left whilst thinking. They also use phrases containing auditory representations, such as, 'that sounds great!'. or, 'that rings a bell' etc. auditory thinkers tend to talk a little slower than visual thinkers . Another indication of an auditory thinker is their lip movements. They often sub-vocalize as they are thinking and lip movements are common.... some take this a step further and are happy to talk aloud to themselves!
Conclusion
By allowing your customers to get up close and personal with your products and engaging all of their senses, you are pulling them in to your product demonstration and offering them solutions to their problems. This in turn…will increase your product sales.
References
The Five Senses for Buying and Selling , Retrieved July 01 , 2011 from
http://robert.foo.my/2008/06/five-senses-for-buying-selling.html
http://www.mindworks.uk.com/website/eyecues.htm

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