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Nancy Lazkani- CEO of Icon Media Direct

Nancy Lazkani is the CEO of Icon Media Direct, a full-service advertising agency that works primarily in direct response. Working with clients whose sizes range from small to medium to Fortune 500, the company is involved in helping companies build their brands through accountable advertising models.

With 26 years of experience, Lazkani acknowledges the changes that have taken place in her industry since she first became involved in direct response advertising. Her company works to “bring the American dream alive” for entrepreneurs, inventors and larger organizations. Through dedicated efforts, they find the unique selling points for other businesses- so it’s no surprise she has one of her own! “I think my company is unique in that I think I’m one of the only 100% women-owned businesses in this arena.”

Her philosophy is that it’s important to work hard and treat her clients’ businesses as her own – no small feat, considering the time, money and leadership training she invests in her own staff to ensure that her service is consistently top-notch. Her employees are trained via webinars, which allows a cost-effective way for the company to be a “speedboat” – in other words, as a small, non-traditional company that places an emphasis on being able to be versatile in their services and flexible in their approach to new challenges, she has positioned Icon Media Direct to take advantage of their size by staying constantly up-to-date in both their training and the creation of their products.

“Our clients’ success breeds our success, so it really is all about the client.”

Beginning as a single mother, Lazkani cites her need to support herself and two children as a driving force behind her success. She learned early on that each hour needed to count, and has rolled that efficient outlook into her current, successful business.

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