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Online Reputation Management

Online Reputation Management is the strategy of an entity to manage the online buzz and sentiment about itself by engaging people positively. The important point in Online Reputation Management is engagement. The goal of online reputation management is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online sentiment about it. Being mentioned in social media can be a threat if not dealt with correctly, but can also generate great benefits if used the right way. It’s all about buzz and sentiment, and how you manage it.

Online Reputation Management is an important thing to consider for yourself and your company. Moreover people are doing research online, and more specifically the search engines, before they do business with a company or individual. Just as shoppers utilize review sites and comparison shopping engines, HR departments utilize Google search.

Anyone can create a web page that describes you inaccurately or criticizes your performance at a company. Web sites have been created to discuss about a bad date and insult company representatives and those pages are not what you want potential dates or employers to find when they search online. If making a good name for yourself online is a priority, it's time to take a proactive approach to getting your name out there the way you want.

This makes search engine reputation management (SERM) extremely important. This involves making sure that there are enough positive listings ranking for your name or brand in the search engines. The idea is to shield your search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for your name or brand. Go ahead “Google” yourself to see if anything negative is there.

Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process:

  • Listening to the online conversation around your brand.
  • Understanding what is being said about it and why they are saying it.
  • Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.

The Internet revolution is clearly a double edged sword. It presents opportunities for, as well as barriers to, building reputation, recovering lost reputation or boosting a languishing reputation. It is recognized that companies need to better understand how to successfully manage their reputations in an always-on and always-open marketplace. Companies are increasingly asking questions about how they can build, enhance and defend corporate reputation when it is continually under siege, and redefined, by online and offline communities.

Search engine optimization (SEO) is the process of organizing a website so that it will rank high in search engine results. The first part of this organization involves structuring the website content so that search engine spiders can easily index the content. The second most important part entails developing a large number of keyword specific inbound links to the website. Relevancy by the search engines is determined by both the content of the site and the number of separate and relevant inbound links pointing the site from other websites. These inbound links are generally referred to as back links. One-way back links are generated by manually submitting your website to web directories, social bookmarking websites and blog commenting. This is an extremely time consuming process and is best accomplished by online marketing firms that specialize in back link development.

Protecting your reputation and brand online has become essential to everyday life whether it is a competitor smearing your name or someone infringing on your trademark. You need someone on your side with expert knowledge of not only how to protect your company but also how to promote it positively.

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