Login | Join Network
Lost Password














A password will be emailed to you.

Paul McIntosh – Vice President of Anexa Direct

Paul McIntosh is VP of Foreign Operations for Anexa Direct as well as the Director of Telemarketing Services for the Direct Response Academy. He also has approximately 150 employees in Mexico, working out of his call centers there.

As someone who’s been involved in DR for over 15 years, McIntosh’s experience is varied but also carries depth. His experience includes work as an account manager, and he cites NatWest, Nextel and Iceland Health as previous employers. As his experience grew, he became a trainer for his brand – passing on his wisdom to others within the company – as well as a manager of vendors’ call centers.

It’s in this role that McIntosh’s experience and aptitude in training became evident; the training processes he put in place meant that his customers experienced between 3-10% conversion differences. Now, he’s put those same processes in place in his own Hispanic call center in Mexico.

“When trying to get over obstacles, I typically have to understand that obstacle.”

He became involved with the Direct Response Academy while at impulse, and admits that “prior to that, my viewpoint in the DR business was strictly what my call center was doing.” The DR Academy enabled him to gain a nuanced, 360-degree perspective on his industry which he was able to use, later, when consulting for his own clients. Now, instead of confining his image of his campaign to one call center, McIntosh teaches his clients how to understand how their campaign appears to the outside world.

When discussing the challenges he’s faced in order to provide value to his clients, he says he approaches obstacles by breaking down problems to their basic components, figuring out where the problem is, then solving the core issue before working to put the entire problem back together – hopefully finding it fixed!

ARE YOU AN ENTREPRENEUR???

If you are an entrepreneur then YOU TOO have a story to tell. There are countless emerging entrepreneurs that need guidance and seasoned entrepreneurs looking for new ideas and they both can learn f rom your experience. You can have your story featured here on Entrpreneur21.net. Don't be suprised if your story inspires somebody to do something great.

Click HERE to find out how to be a featured entrepreneur!

  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • PDF
  • RSS
  • email

More on Entrepreneur21.net:

Brand Yourself
In today’s super-charged, globally competitive adv...
Dublin Consulting
Lance Dublin is a recognized leader in applying s...
Social Responsibility of a CEO
The traditional role of a CEO is to increase the p...
Techniques to Reach Target Audience
As an entrepreneur, you are ready to face the big ...
Faster Way to Finding New Customer
For a business startup, an effective way to bring ...
Kevin Gilger – Actor
You may not think of an Actor as a typical entre...

Leave a comment

Disclaimer: All pages within GenMembers network are expressions of the opinions of the site operator only, and no representation of factual accuracy is being made. The content is intended to create interest in various topics for our readers, who are in turn encouraged to conduct their own independent research. This site is not related to: Entrepreneur Media, Entrepreneur Magazine, Entrepreneur of the Year, Entrepreneur's Partner, Hispanic Entrepreneur, Entrepreneur.com, Entrepreneurs.com Entrepreneur's Only, The Entrepreneur's Source, Entrepreneur's Notebook or any of the many companies that use the word entrepreneur in there trade name. Please see our website Terms of Use for further information concerning your use of the site.