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Romy Fazeli Alahmari – Figure-Fixing Fashion by Kymaro

“We specialize in health and beauty products,” says Romy Fazeli Alahmari, the Creative Director for Kymaro. Seen on multiple shows – including the prestigious Today Show – Alahmari uses this exclusive video to describe what inspired the aspirations she shares with her sisters.

“We have basically found this niche in the arts space, where we do ‘figure-fixing fashion' at affordable prices," she says, before speaking about how the name of the brand comes from blending the letters of each sister’s identity. With the goal of developing products that would make clothes look good, Alahmari and her sisters drew on their own dressing-room experiences to recognize ways in which fashion often fails the regular woman. Whether padding up high or in the booty, Kymaro’s dedication to making clothing look good on the bodies of the women who wear it is palpable.

“If you believe in your product, and you stand behind it, that will make it successful.”

Kardashian-like in her bubbly personality, Alahmari is interested in bringing modern designer collaborations to their pieces and is willing to be approached by young designers looking for opportunities. Alahmari indicates that the brand seeks to modify existing designs, as in successful designer collaborations like those fashion bloggers rave about, from Jil Sanders (for Uniqlo) and multiple brands heralded by Target.

Overall, Kymaro is intent on making their products accessible to women of all ages, and hopes to provide a way for women to be able to fit into clothing in a way that suits them. “We have been able to find products that haven’t been accessible…there’s a need for them!” She describes how the need for her company’s projects came to be noticed: she and her sisters would try on different clothing, acknowledging that specific pieces might look better on specific sisters, even though their body type wasn’t what the designer had originally accounted for.

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