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Advertisements are those, which speak to the heart of the customer and touches a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help one in the slightest. Advertising is an investment in your business's future and like any investment, it's important to find out as much as you can before you make a decision.

The followings are considered as most effective advertising Medias.

Newspaper media advertising
Every newspaper has its own sales staff, and you're normally appointed your personal newspaper "Sales Representative." From the advertiser's point-of-view, newspaper advertising can be convenient because production changes can be made quickly, if necessary, and you can often insert a new advertisement on short notice. Another advantage is the large variety of ad sizes newspaper advertising offers. Even though you may not have a lot of money in your budget, you can still place a series of small ads, without making a sacrifice.

In newspaper marketing you can determine the size of the ad. If you can't locate an ad that's the size you want, just measure the columns across and the inches down. A newspaper sales rep can be very helpful. He or she can keep you posted on special sections or promotions that may apply to your business, but always keep in mind it is the sales rep's job to sell you advertising.

Magazine marketing media
Most magazines are national in nature; many have regional advertising sections that allow your business to look like it purchased a national ad when it only went to a certain geographical area. Many of the same "print" type principles which apply to newspaper advertising also apply to magazine advertising. The biggest differences are:

  • Magazines are usually weekly or monthly publications instead of daily.
  • Advertising messages are more image-oriented and less price-oriented.
  • The quality of the pictures and paper are superior to newsprint.
  • Advertisements involve color more often.
The general rule that you can run the same ad 3-5 times within a campaign period before its appeal lessens applies to magazine advertising as well, even with a monthly publication. So it makes sense to spend extra time and money to prepare a worthwhile ad that can be successfully repeated. Over long terms such as these, however, be aware that the client often tires of the ad before the audience does.

This can be especially useful if your product or service is regional in nature and could not benefit from the magazine’s complete readership. Each magazine does this differently, so contact the one you are interested in and ask them about their geographic editions. Some sophisticated magazines even have demographic editions available, which might also be advantageous.

Television marketing media
Advertising agencies or TV commercial production facilities are the best organizations for creating a commercial that will be effective for the goods or service you are offering. Television is often called "king" of the advertising media, since a majority of people spend more hours watching TV per day than any other medium. It combines the use of sight, color, sound and motion...and it works. TV has proven its persuasive power in influencing human behavior time and time again. But it's also the "king" of advertising costs.

Many companies use the station's commercial production facilities for creating "tag lines" on pre-produced commercials. Often, the station will help you personalize the spot for little or no cost if you advertise with them. Remember, more than anything else, when it comes to making a TV commercial, you get what you pay for. And when you're buying commercial time, it makes sense to have the best sales presentation possible.

Radio advertising media
Radio has become an integral part of our culture. It touches the lives of almost everyone, every day. Radio offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure.

Cable advertising
Cable advertising is a lower cost alternative to advertising on broadcast television. The trouble with cable is it doesn't reach everyone in the market area, since the signal has to be wired instead of broadcast, and also because not everyone subscribes to cable. It has many of the same qualities as broadcast television, and in fact, since it offers more programming, it's even easier to reach a designated audience.

If cable does reach a large part of your market, have an advertising agency investigate its cost or call the cable company's advertising sales department. Chances are the commercial time will be 10 to 20 percent of the costs of regular broadcast time.

Outdoor advertising media
When people think of outdoor advertising, they usually think of the colorful billboards along our streets and highways. Included in the "outdoor" classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains). They are all share similar advertising rules and methods. Outdoor advertising reaches its audience as an element of the environment. Unlike newspaper, radio or TV, it doesn't have to be invited into the home. And it doesn't provide entertainment to sustain its audience.

Yellow pages
Telephone book advertising is another way to reach your market area. It allows you to place your business listing or ad in selected classifications within the book, with the theory being that when people need your product or service, they look up the classification and contact you.

Telephone Yellow Pages salespeople often employ the technique of selling as large of ad as they can to one company, then showing the other companies in the same classification what the one company is doing so that they can match it or beat it. This is not the best criteria for determining ad size, but is definitely good for the ad salesperson.

Direct mail
It's just a way the advertising world describes a promotional message that circumvents traditional media (newspaper, radio, TV) and appeals directly to an individual consumer. Usually through the mail, but other carriers also participate. Sending direct mail may be used more than you think. Direct mail is the third largest media expenditure behind television and newspaper.

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