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Social Media Marketing – Connect Faster

Social media marketing describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Social Media Marketing builds powerful social media campaigns for companies focused on ROI. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.

The true power of social media comes from the ability to create a community around your company and create digital conversations with your customers and clients. It may be either using a blog to showcase the company culture, or using Twitter for fast, personal customer service.

Social media marketing can help you increase the activity around these top goals:

  • Website traffic and user behavior
  • Growing brand awareness
  • Creating & maintaining a positive brand association
  • Page views, ad exposure
  • Conversion and sales tracking
  • Business development and a broader customer reach

Social media expansion is important because this provides foundations for broader and faster mindshare, along with supporting your search engine marketing objectives.

You can convert traffic if you target appropriately.

Assistance:

Limit talking about yourself, at least initially – provide ways to help others instead. This is probably the most important tip in the social media workplace. Say you are building your new del.icio.us profile, make sure to bookmark other useful resources and sprinkle yourself lightly. It’s about “them”, not “you”.

Contribute:

Be the one to create quality content. While community is Queen in social media, quality content is still King, and always will be. Studies show that people are reading much online, but a much smaller group is contributing content.

Connect :

Reach out to the influencers in your niche, be polite, honest, sincere, and you would be amazed what brand advocates can do for you.

Position:

Position yourself in front of consumers’ passions. It can and will create a powerful outcome for your brand.

Blog:

Make sure you have setup a blog. A frequent blog post helps generate new content about your business and also create new referral links to your main website.

Videos:

Video consumption is growing fast. It has wide reach, and you could have millions of people see it. It’s fine to brand with a URL at the end of the video, but no direct selling. Humor, controversy and weird stuff works very well.

Analytics:

Open an account from list below, use your brand name as identifier. This will establish your brand or company name, and not let anybody else assume or steal your personality so easily. Then, work with one or two from the list below to start, and don’t go too fast. Look at your web analytics and track referring domains and review traffic movements daily, weekly.

Feeds/Research:

Subscribe to feeds, and use iGoogle, My Yahoo Web or other favorite RSS readers. Watch for changes, and be the first to comment and engage in your topic. First commenter often get more visibility and traction.

Micro Communities:

Locate and join micro communities – they are social communities that are relevant to your business. It is much easier to have your voice heard in these and similar markets, than trying a post to Digg that may go nowhere. Create highly relevant and link worthy content, research what others are writing about, and connect with the top players and influencers.

Submit:

If you submit content, make sure it’s useful, unique and that the title of your post stands out. Pick one or two resources to start, and don’t overextend yourself. Some of the top social marketers in the industry spend 10-12 hours a day, 6-7 days a week.

Hosting:

Have a good hosting provider. If traffic spikes come, and your server infrastructure cannot handle it, would result in losing out on the possible customers.

  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • PDF
  • RSS
  • email

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