Login | Join Network
Lost Password

A password will be emailed to you.

Tips for Business Blogging

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
Many bogs focus on a particular topic, such as business, web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.

Here are few tips on blogging for business.

Audience Identification.
A basic perception of any business is essential with a blog. It's critical to pinpoint your audience and, in the process, decide what you are going what you write.

Decide where your blog should live.
There are numerous software packages that let you add a blog section to an existing Web site. An automated and perhaps easier option is a blog hosting site with a link from your Web site bringing visitors over. Here, the setup is easy, as the site usually provides preformatted designs and other options from which you can choose. In particular, watch for features that may be helpful in building traffic, such as trackers that identify recent posts and the most popular message threads.

Start talking.
At this point, bringing your blog live will mean little more than placing your thoughts, observations and insights into the blog for others. But to really kick start your blogging traffic, don't just vent marketing-speak about how great your business is, or chatter about news and current events for which you offer no expertise. Instead, aim for a fresh, unique take. It provides a perspective that is heartfelt, compelling, and has the potential to help you market yourself and your business.

Get into the practice of "blogrolling."
Getting regular visitors to your site isn't just a matter of fresh, insightful commentary. Building traffic between blogs is another central element to luring repeat visitors. Here, "blogrolling" is an effective tool. This, in essence, is a set of links on your blog site that identifies other sites on the internet related to your business, industry or expertise which you find valuable. Developed in conjunction with a fresh voice, blogrolling encourages a steady back and forth between various sites, including other blogs.

Emphasize keywords.
Search engine hits are another element of generating traffic. One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy. For instance, if your topic focuses on advertising a product overseas, use of the words "advertising" and "overseas" as often as possible and in varied permutations can help push your blog site toward the head of the search engine line.

Generate Fresh Material
Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. But make a commitment to update your blog on as regular basis as your schedule reasonably permits.

Monitor your traffic
Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be gun-shy about varying your themes or subjects to boost interest. But don't stray too far from your business or expertise.

  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • PDF
  • RSS
  • email

More on Entrepreneur21.net:

LOS ANGELES (December 13, 2010) - In honor of the ...
Sharon Rich, CEO of Leadership Inc.
Is your business struggling with growth? Growt...
Small Business Entrepreneur Trend
Trend watching has emerged in big business as a di...
Tips on How to Write a Business Plan
Business plan is detailed information of what your...
Dr. Shaan Kumar, Founder & CEO of California Intercontinental University
California InterContinental University: A Leg...
Paolo Nagari CEO & Founder - InterCultural Group
Paolo Nagari was originally from Italy, and is t...

Leave a comment

Disclaimer: All pages within GenMembers network are expressions of the opinions of the site operator only, and no representation of factual accuracy is being made. The content is intended to create interest in various topics for our readers, who are in turn encouraged to conduct their own independent research. This site is not related to: Entrepreneur Media, Entrepreneur Magazine, Entrepreneur of the Year, Entrepreneur's Partner, Hispanic Entrepreneur, Entrepreneur.com, Entrepreneurs.com Entrepreneur's Only, The Entrepreneur's Source, Entrepreneur's Notebook or any of the many companies that use the word entrepreneur in there trade name. Please see our website Terms of Use for further information concerning your use of the site.