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Tony Adams – MySpace

Tony Adams, is the director of online marketing and audience marketing lead for Myspace. He heads a team that focuses on SEO, social media, and paid traffic. He says that his primary duty in that role is to ensure that artists profiles show up in search engine results and because of his background in SEO he has managed to get top 5 ranking for all major artists and number one ranking for all indie artists. In addition to his role as with Myspace he currently has other entrepreneurial endeavors such as an SEO and media consulting firm called Visible Factors. As the head of this company, he provides consulting services to start up companies on how to brand themselves, secure funding, and develop SEO tactics that will increase the company's visibility. He goes on to say that his expertise is a result of many years of helping new companies and one of the proudest moments of his career was when he worked fora small tech company about eight years ago, when SEO was a relatively new concept, through his training and business savvy he was able to help grow that small business into a company with a significant footprint. Through his efforts he also was able to get the company to rank as number one in one segment of the company's profile.

Through this video we learn of Adam's business acumen. He has to be an expert in his field if Myspace has decided to hire him in order to, I would imagine, make them more competitive with the titans of social media, Facebook and Twitter. Years ago, Myspace held the reigns that now belong to Facebook and Twitter, and if he can help turn the public perception of the company around, which is more or less a place for artists to showcase their music, then he is indeed a true SEO, branding expert.

He does provide in the video, along with his accolades, some sound advice for entrepreneurs that are new to this online world and that is to never accept setbacks as a failure and if a start up company does fail, it is okay and to be expected. Viewers can gather from this video, it that the rules of business have changed a lot within the past few years and an online presence is necessary. Additionally, as is the case with Myspace, companies should be willing to adapt to those changes.

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