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Website for Small Business

Introduction:

     Operating s small business today is more competitive than
it's ever been. Even with your niche market, there will always be strong
competitors in your immediate area. By having a website, you open up your
business to a huge potential market (Blake, 2003). In addition, most people,
nowadays, begin their search for a product online using a search engine like
Google or Yahoo. Having a website, especially a website that is designed to be
an effective internet marketing tool, can be very valuable for small businesses.
Without the right website, people will not be able to find your business. The
website doesn't need to be large; and, it doesn't need to cost you thousands of
dollars to create and maintain. A small simple yet professional website is all
that is needed to get the company's name out there and provide general
information to potential customers. With the website, the customers can now
find out about the business day and night, whether the physical store open or
not. It can let them know when the business are open, provide them with
directions, and answer some of the most commonly asked questions, all without
putting a strains on staffing resources (Barone, 2009). 


Objective:    

After viewing the video presentations, the
viewers should learn that:

  •              More and more people, now, are looking to buy product or
    service online. 
  •              If a business has a website, there are potential customers
    out there finding their product. If they don't, the customers will find their
    competitors.
  •              Appealing website is the best way for a small business to
    spend its marketing budget. Out of all advertising and marketing methods
    available to businesses, websites are the most effective and efficient.
    Compared to other forms of advertising, a website is much cheaper, but yields
    more results (Barone, 2009).
  •               Website increases the products' speed to the market. Again,
    unlike other forms of marketing, a website has the potential to be a living,
    breathing thing (Yanofsky, 2011). 
  •               A website provides credibility and certainty for the
    customers. It tells the customers that the company is not just a random company
    or an anonymous voice on the end of the telephone. With a professionally
    designed and built website, a business appears as an established and credible
    business ( Blake, 2003).
  •               A website can enable a business to service the needs of its
    customers around the clock, day or night. People can easily find out about its
    products and services.

Video Links:

http://www.youtube.com/watch?v=UqdY959pTBA&feature=related

http://www.youtube.com/watch?v=AStFeLpJ-kM&feature=related

Discussion:

The video presentations clearly convince that
websites are really important tools for small businesses. Websites can be used
as an effective, cheap, and yet practical marketing tools that should not be
overlooked by small businesses owners for their overwhelming benefits. 

Summary:

In conclusion, there is almost no reason that a
small business would not want to have a website on the internet. The benefits
far outweigh the drawback, if there are any. Whether it simply be to provide
information about your business or to sell products or services directly, it is
beneficial for all businesses to have an online internet presence by having
their own website.

References:


Barone, Lisa. (Dec 21, 2009). Why Your Small
Businesses Need a Website in 2010. 
http://outspokenmedia.com/small-business-marketing/small-business-need-a-web-site/

Blake, Yuwanda. (2003). Why Every Small Business Should Have a Website.http://www.theinternetdigest.net/articles/small-business-website.html

Yanofsky, Brandon. (August 08, 2011). Why More
Small Business Need a Website 
http://beforeitsnews.com/story/925/403/Why_More_Small_Businesses_need_a_Website.html

 

 

 


 

 

 

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